Former classics teacher and currently Vice Chairman of Ogilvy Advertising, Rory Sutherland makes the daring assertion that a change in perceived value can be just as satisfying as what we consider “real” value. His conclusion has interesting consequences for how we look at life.
Wednesday 5 January 2011
Life lessons from an ad man
Former classics teacher and currently Vice Chairman of Ogilvy Advertising, Rory Sutherland makes the daring assertion that a change in perceived value can be just as satisfying as what we consider “real” value. His conclusion has interesting consequences for how we look at life.
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